Title of the article

Business Communication Support during the Socio-Economic Crisis

 Authors 

Anna Yu. Piterova — Associate Professor, Department of constitutional and municipal law, Law faculty, Lobachevsky State University of Nizhny Novgorod, Candidate of Law, Associate Professor, 23 Gagarin avenue, Nizhny Novgorod, 603950, Russia, press_centr_pnz@bk.ru
Svetlana S. Styukhina — Master Student, Institute of Law, Penza State University, 40 Krasnaya Street, Penza, 440026, Russia, s.stiuhina@yandex.ru

 Category 

SOCIOLOGY

Year,.Volume, Number 

2020, Vol. 8, № 4 (32)

 Pages 

202-209

 Article type 

Original article

 Index UDK 

659

 DOI 

10.21685/2307-9525-2020-8-4-25

 Abstract 

The article discusses the current features of business communication support in the context of socio-economic crisis caused by many factors, including the coronavirus pandemic, the collapse in oil prices, which led to a decline in the national currency, as a result of Russia's withdrawal from the organization of petroleum exporting countries (OPEC+) deal. In such difficult market conditions, business adapts to a new life, and at the same time it is necessary to look for new ways to promote it. People switched to remote work, which significantly changed their way of life. Online communication and online shopping, walking routes, reducing spending time in crowded places-all these conditions have forced humanity to live by new rules, and the communi-cation sphere can only adapt to the current circumstances.

 Keywords 

public opinion, communication market, coronavirus pandemic, socio-economic crisis, advertising agencies, marketing, promotion, business

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References

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For citation

Piterova A.Yu., Styukhina S.S. Business Communication Support during the Socio-Economic Crisis. Electronic scientific journal «Science. Society. State», 2020, vol. 8, no. 4, pp. 202-209, available at: http://esj.pnzgu.ru. DOI: 10.21685/2307-9525-2020-8-4-25. (In Russian).